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 8 Ways to Improve Your Email Marketing Campaigns I'm sure you've signed up for digital newsletters in the past. Thinking back, do you remember what made you engage with a company's eNewsletter?   Chances are, it was one of these three reasons: 1. To get info on sales and discounts. 2. To be entertained. 3. To learn something valuable. Engagement-based email marketing relates to how your subscribers interact with your eNewsletter. Once they've opened it up, you still need to wow them with your content. So this week, I'm sharing 8 ways to improve email engagement, from subject lines to segmentation. 1. Grab them with a great subject line. As someone scans their inbox, they're likely to see a number of promotional subject lines. You don't have much time or space to convince them to open yours. You want to pique someone's curiosity by offering them a short and sweet description of what they can expect. "Short and sweet" is key here, especially be